Developing Effective Consumer Claims

Creating successful claims involves:

• Fully understanding the possible benefits of your product and its ingredients,
• Knowing your target audience, and
• Being aware of the regulatory environment – what you can and can’t say about your product.

HealthFocus International can help assist you with all of these steps:

• Our Nutrition Scientist will help identify potential benefits that can be scientifically supported for your product and “translate” these into consumer-friendly claims.
• Our Marketing Research Team will then test potential claims to evaluate the best fit with consumers.