Developing Effective Consumer Claims
Creating successful claims involves:
- Fully understanding the possible benefits of your product and its ingredients,
- Knowing your target audience, and
- Being aware of the regulatory environment – what you can and can’t say about your product.
HealthFocus International can help assist you with all of these steps:
- Our Nutrition Scientist will help identify potential benefits that can be scientifically supported for your product and “translate” these into consumer-friendly claims.
- Our Marketing Research Team will then test potential claims to evaluate the best fit with consumers.