A Global Look at Functional Food Attitudes

This report looks at how important functional foods are across the different regions of the world and in which markets shoppers are most likely to be seeking them out. What are the benefits shoppers are looking for in food and beverage, and how believable is it that foods can provide these benefits—benefits like healthy aging, weight management, better mental focus, increased daily energy and so on? And in the current environment, do foods need to be naturally functional to play in this space, or is it just as good if they are fortified? For more information and a detailed outline, please contact HealthFocus International.