2007 International Survey - Sponsorship for the 2007 International Survey is Closed, to find out more about sponsoring the next International Survey, contact Julie Johnson, 727-821-7499.

The HealthFocus International Trend Survey is an in depth syndicated study of the attitudes of primary grocery shoppers towards health and wellness. It has been conducted in the US since 1990 and internationally since the year 2000 in 31 international markets.

This study is a rich baseline information resource for anyone with a need to understand consumer attitudes on managing their day to day health. Concerns and interests change for different consumers segments and demographic groups.

No other health and wellness study covers as many countries and provides as much data.
 
The study provides in depth information on:

• Why people pursue health and wellness and what are the health and wellness barriers
• The higher level benefits which consumers are truly seeking from maintaining their health and wellness such as purity, pleasure, cosmetics, and performance
• Consumer health concerns and how they have changed over years
• The true consumer views on important wellness trend areas such as self care and prevention, organics, and obesity
• Major consumer health issues and whether the issues they are concerned about are the same as the issues with which they are dealing
• Consumer lifestyles such as where people shop, how often, how often they exercise, smoking and drinking habits and meal consumption habits
• Consumer health and wellness information sources
• Key health concerns for children

This study also provides:

• The ability to analyze the changing needs of different demographic groups
• A global attitudinal segmentation of consumers based on their different health and wellness attitudes. Understanding the size of these segments allow you to target clearer messaging and to steer away from certain segments based on your products
• A global ‘gatekeeper’ segmentation based on the different types of parenting types globally. This powerful tool allows you to determine global messaging strategies that rise above function and target parental needs

A sample of interesting findings from the last reports include:

• A relative lack of concern over childhood weight on a global level
• An overall decline in health activity in Germany
• The fact that boosting the immune system through diet ranks highly for South America, North America and Northern Europe
• A showing of the fewest health concerns amongst European shoppers and the highest amongst Latin American shoppers
• An extremely high level of interest in organic products in China

 
The 2007 HealthFocus Trend Study Gold sponsorship includes the following countries:

1. Australia
2. Brazil
3. Canada
4. China
5. France
6. Germany
7. India
8. Indonesia
9. Italy
10. Japan
11. Mexico
12. Netherlands
13. Philippines
14. Poland
15. Russia
16. Saudi Arabia
17. Spain
18. UK

A full sponsorship also includes the ability to add questions to the survey, custom data tabulations, a cross country report and a presentation of the findings.

For more information on sponsoring the survey, contact Julie Johnson, Marketing Manager at 1-727-821-7499, sponsor@healthfocus.com. 

 Click here to see the current international reports available for purchase.