HealthFocus Attitudinal Segment Reports

An Introduction to the HealthFocus Attitudinal Segmentation
Intoduction and overview of the HealthFocus Attitudinal Segments
-An excerpt from the 2007 HealthFocus Trend Report-

HealthFocus analyzes shopper behaviors based on their attitudes and responses to a number of health and wellness-related issues.  Health Active shoppers include Disciples, Managers, Investors, Healers, and Strugglers.  In addition to Health Active shoppers, the Unmotivated segment consists of shoppers who have little or no motivation to make any connection between diet and health.

Each shopper has a different set of motivations and a different sense of control over his or her own health.  To find out more about these motivations and make sure your business plans are aligned with key consumer segments, order now.

An Introduction to the HealthFocus Attitudinal Segmentation - Who is Shopping for Health and Nutrition?  Who Isn't? 

Report, $1,000.  Click here to order or call Julie Johnson, 1-727-821-7499.

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Detailed Profiles of HealthFocus Proprietary User Segments
An in depth profile of each of the HealthFocus Proprietary Segments.  This report includes the information from "An Introduction to the HealthFocus Attitudinal Segmentation."
-An excerpt from the 2007 HealthFocus Trend Report-

The HealthFoucs International Market Segmentation of users has become an industry standard.  Each shopper group has a distinct set of motivations and approaches over their own health.  These groups are:

• Unmotivated
• Healers
• Disciples
• Strugglers
• Managers
• Investors

To make sure you are presenting your products and brands appropriately to the correct source of volume, order today.

The Detailed Profiles of HealthFocus Segments - Understanding Health Active Shoppers

Report, $2,500.  Click here to order or call Julie Johnson, 1-727-821-7499.

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