The 2007 HealthFocus Trend Report For Pharma
Primary Food Shoppers & Their Quest for Health & Nutrition:  Essential Knowledge for Today's Pharmaceutical Companies

 HealthFocus International introduces an update of their popular Trend Report specifically for the pharma sector. 

"Since 1996, the belief among primary food shoppers that "healthy foods" can reduce their reliance on drugs and other therapies has grown,"  reports Barbara Katz, President of HealthFocus International.  "In that timeframe, the number of individuals who choose foods for medical purposes has increased by more than 16%."

The HealthFocus Trend Report for Pharma suggests drug manufacturers can lead, respond to, or be affected by:
  1)  organic pharmaceuticals
  2)  new prescription foods
  3)  bioengineered functional foods
  4)  the use of functional foods in pharmaceutical trials
  5)  insurance reimbursement codes for dietary regimens
  6)  genetically targeted functional foods
  7)  new approaches to direct-to-consumer (DTC)

This update of the 2007 HealthFocus Trend Report contains an in depth analysis of primary food shoppers and their quest for health and nutrition.  Expanding on HealthFocus International's breadth of knowledge on consumer health and wellness attitudes and behaviors, this report explores critical insights on consumer shopping preferences and hidden opportunites for the pharma sector. 

The 2007 HealthFocus Trend Report for Pharma
Primary Food Shoppers & Their Quest for Health & Nutrition:  Essentail Knowledge for Today's Pharmaceutical Companies
388 Pages

Report, $9,750  Click here to order or call Julie Johnson, +1-727-821-7499.

Report and Executive Presentation of the Study Results, $14,750.  Call +1-727-821-7499 to order.

Click here to view the Brochure.

Click here to view the Table of Contents.

Return to report list.